1930s fashion - Vintage Hairstyle Film

1930s fashion - Women's Hairstyles
Vintage archive film of popular 1930's hairstyles.
Womens Hairstyles in the early 1930s remained quite close to the head with deep set finger waves. Hair partings in the center,or on the side.However the styles began to soften a little bit, with some play in the waves becoming increasingly popular and some volume appearing.An excellent source is a fine reproduction by
famous 1930's hair designer Paul Compan here

1930's Makeup Revisited

1930's Vintage Makeup Guide

By and large the most fascinating period in womens fashion.Beginning with the art deco
style that spilled over from the late 1920's.

The feminine makeup look changed rapidly from the late 1920's and in to the 1930's.
Gone was the coquettish girl of the late victorian era, to a more independent woman.


The pale face look remained however, despite Coco Chanels new tan!
The makeup look of the early 1930's was of an aesthetic female, somewhat aloof.
The makeup reflected this with paler than pale skin [ bleach creams achieved this ].



1.Face powders went for the ivory look.

2.Eye makeup of the 1930's.

A curious black line traced from the tear duct to the end of the eye, including a little upturned triangle effect! Upper Eyelashes were heavy with mascara or ' Mascaro' as it used to be called then ! Lower Eyelashes had little if no mascara.





Eyeshadow went from lash line to crease,blending upwards and outwards.
Eye shades varied over blues, bright violets, greens, browns and orchid.
Blondes loved blue, green or bright violet eyelid shades, while Brunettes went for purples and browns.
In the evenings - brightly shimmering eyelid shadows from the upper eyelid up to the eyebrow,
with dark eyeshadow in the crease of the upper lid, slightly smudged to create a deep set effect.

Eyebrows were plucked into virtual non existence with a fine taper line in its place,falling at the end.



3.Lip makeup of the 1930's were fine and thin and horizontal in shape.
The upper lip might be made to look a little longer in the evenings,to create the 'Rosebud look'.




Popular Lip colours were dark -chinese red,browns,maroons,rasberry tones.

Blushes started out in 1930 with bright pinks, still echoing the Flapper days of the previous decade,becoming more discreet in the late 1930s.Brown rouge became more common also.



4.Popular Nail Polish included pale rose, light pink and cream shades,applied only in the centre of nails with the half-moon and tips left bare.


Quite a practical and sensible approach.

 You can download beautiful original vintage 1930's make-up and beauty guides now.
Also 1920's Flapper make-up, 1940's make-up & beauty and 1950's beauty looks.

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1920's Dress - A vintage fashion show from 1929

A vintage fashion show displaying the latest 1920's Dress.
The venue was the famous Great Cumberland Place in London.
Lots of Fashion houses resided there in the 1920's.
All very House of Elliot !

1940's Fashion - Vintage Glasses for Women

This vintage fashion film from the 1940s explores the ' scientific research ' conducted to improve the look of bespectacled women. Oddly informative.

1940's Fashion - Womens Dress Style after the War

A look at Women's Dress Codes in the late 1940's
up to and including Christian Diors New Look.

This is a follow up to Women's Dress Code of the 1940's - the War Years.

You can also download a beautiful illustrated 1940's make-up and beauty guide from Vintage Make-up Guides.

The image of the Land Girl / Factory Girl was replaced very quickly by a return
to a more skirty fashion.


Like all style trends, design covers four main components of fashion ....

The Silhouette | The Detail | The Colour | and the Fabric

The Silhouette -

In the 1947, womens dress code changed dramatically from the trim waist and hips ,broad chest and shoulder pads with shoulder-length curled or rolled hair to the New Look !




The New Look debuted via Christian Dior in 1947, sloping shoulders, cinched waists ,and wider than wide hips !!
With Longer lengths and drastically fuller skirts. Woman’s fashion now changed to a soft, feminine and decidedly romantic image.As a result, ironically, womens emancipation was stalled somewhat with women being shooed back into the kitchen once more.

The Detail -

Womens Daywear of the late 1940's.

1.The fitted jacket-and-skirt suit, with a peplum to the hip
2. One- and two-fabric day dresses with squarish curved necklines,
3. The bust shaped by soft flowing gathers , swags or drapery on the skirt.


Eveningwear Dress styles of the late 1940's.

1. Lace and taffeta with asymmetric, bouffant styling were all the rage.
2. Cap sleeved cotton blouses [ and rayon too for a while until polyester arrived ]
3. Wide-leg pants and matching tap-style shorts for recreation .


Women's Underwear in the late 1940's.

By the end of the forties,corsets had been finally replaced by the all in one girdle and
the increasingly popular two piece - bra and the girdle.



Nylon Stockings began to adorn womens legs once more, having been used in chiefly for parachutes during the war years.
This time the sale of fully fashioned stockings took off on a global scale.
There wasnt a fashionable woman alive who couldn't wait to jump into the latest pair.


Women's Shoes in the late 1940's.

Wedge heels were still worn but now with shallower wedges.
Shoes became more delicate,high-heeled court shoes, or shoes finely strapped round the ankles, worn with beige nylons were the rage for a time as part of the " New Look".
Plain high heeled black leather or suede court shoes were the main shoe style.



Women's Hats and Gloves in the 1940's

Hat design for women went completely mad during the 1940's - every shape and size was in.
Recycling your old hat into something unique was also very popular.


A becoming hat was designed to enhance your good features
and to counteract ones less attractive features.

For example -glasses were not considered a nice feature for a girl in the 1940's.


Oh dear - we can't have that, can we ? !
-so a hat with a brim worn just above glasses would make them less conspicuous.etc.


Headscarves -having been used extensively in the factories during the war were also incorporated by designers.

Rouched Chiffon Gloves were popular in the 1940's and Opera Gloves continued
to be worn right into the 1950's for evening wear.




1940's Fashion Colours

The color of fashion in the early 1940's went to war aswell,with patriotic nautical themes and dark greens and khakis dominating the color palates,though some morning dresses had bright floral shades.
After the war, colour became a feature once more,with shocking feminine primary
colors becoming the rage, as exemplified by the glossy Vogue Covers.
Clothing Dye like DYLON went on to thrive in 'make-do & mend' post war Britain making fabric dyes to brighten up the homes, wardrobes and spirits of women across the country.



The Color Helm, produced by Ostwald Color Standards in the 1940’s was the standard
color guide.


The Womens Wearing Apparel version was hugely popular for obvious reasons.
It suggested color combinations [ for home dressmaking or dyeing ] in the degree of contrast
wanted !

Clothing Fabric in the 1940's

Natural fibers such as linen, cotton, wool, and silk.
Rayon [ artificial silk ] originally patented in 1926 for dress making was the big thing for those women who were handy with a singer sewing machine.


and finally a snapshot of typical fashion accesories for women in the 1940's



 Vintage 1940's make-up Guide for Instant download.

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