1930's fashion - Vintage Hair Salon 1934

Tuesday, June 29, 2010






1930's Hairstyles - Vintage Hair Salon 1934

1930's Women's Hairstyles in the early part of the decade were all about waves !
The scary perming machines though were all the rage,
and no self respecting beauty salon could be seen without one.
Here in this charming vintage hair salon film, you see a good example of a side parting wave,
with hair pulled back in to curls and secured firmly with bobby pins.
To compliment these styles, hats had to be worn to the side slightly.
In fact, whatever the hairstyle, it had to compliment the latest hat fashion !
In early 1930's Fashion, the hairstyle icons would have generally all been Hollywood stars, such
as Bette Davis, Jean Harlow, Merle Oberon etc.
I like the added feature of receiving a manicure, while sitting beneath the dryer.

This last image is from the London School of Fashion Archive

Vintage 1930's Makeup & Skincare Guide

Tuesday, June 22, 2010


Daily Beauty Rituals 1937
1930's Makeup and Skincare Guide with Constance Bennett.

Produced for the Educational Films Corporation of America.
Ms Bennett starts her day with a good bath, prepared of course by her
attending house maid !!


"Before starting off, one should start off with a clean slate as it were!"
"Stimulation is the basis for a good skin treatment."

Ms Bennett starts with an exfoliating Cinnamon cream, followed by
a complexion mask.

"If you take an evening bath instead, why not leave your mask on while preparing breakfast !"

She then applies pre-foundation moisturizer, which she calls her glow base.

" I'd be lost without my Glow Base !! "
" This is very important to all of us women, because the only time we're not
on parade is the time we spend in front of our dressing tables."


 Then Cream Rouge to follow.
It blends far more easily than compact powder rouge.
Then finish with powder.
" Sometimes I dont use powder at all, just my glow base, it gives my skin a nice lustrious glow!"
Then finally - lipstick.
" I'd like to say this about lipstick - for years I've bought every one
I've ever heard about,but I either ate them all up with my food,
or left them on the cheeks of my son when I kissed him good night or good morning.
Never did any part stay on me - most discouraging."

Ms Bennett finishes up with -
" Remember - to be beautiful and natural is a birthright of every woman !"
" I wish you all loads and loads of loveliness and good luck! "

As a vintage makeup guide goes, this is a tad naff, but certainly charming



You can download beautiful original vintage 1930's make-up and beauty guides now.
Also 1920's Flapper make-up, 1940's make-up & beauty and 1950's beauty looks

1930's guides
Instant Download - 1930's Make-up Guides from Vintage Make-up Guide.com



Vintage Swimwear Fashion Guide

Friday, June 11, 2010
Women's Vintage Swimwear Secrets

Before you go shopping for some cool Vintage swimwear or Retro Swimwear, why not sit back
and learn a bit about what you're wearing!

Photo courtesy My Vintage Vogue

Perhaps more than any other garment, the swimsuit has changed beyond all recognition in the last century.
One of the most appealing aspects of early 20th century womens swimwear fashion,
was the gradual uncovering of her body again after the stuffy and repressed days of the Victorian era.
In those days, women were expected to wear even more clothing when they went to the beach!


The Edwardian years saw a gradual change in attitudes, thanks in part
to the French women in post first world war Deauville and Biarritz , and to the growing influence of the USA in womens liberation.
Liberation of her knees that is  -  the pursuit of equal rights is still on the agenda in 2010 .

1910's Swimwear



Knitted swimwear was the first big change. very naughty at the time by all counts, those early
images of daring women are priceless.Caps were usually made of uncomfortable rubberized
fabric, which discouraged many women from going for anything more than a paddle.

1920's Swimwear



Looking at the timeline of Vintage Swimwear design, some major companies come to mind - in particular the famous Jantzen Swimsuit.



Founded in Portland in 1910,
The Jantzen Knitting Mill coined the term swimsuit, instead of bathing costume.
Jantzens infamous red diving girl logo came to epitomise the 1920's flappers new found freedom.
Hollywood played their part and Max Sennetts Bathing Belles began to adorn magazine advertising all over America.



The popular one piece swimwear design for the 1920's resembled the minidress of the 1960's, and even employed the use of tights!
Bathing caps were now made from stretch latex rubber , and were beginning to become a fashion accessory.



1930's Swimwear


Photo - Jantzen Archive Blog
A few designers stand out in this decade.

Elsa Schiaparelli

She adapted the more traditional tank top Mailott or One piece Swimsuit
and designed the first backless swimsuit to allow a woman to get a more even
tan to show off in her evening dress.



Lucien Lelong designed the hugely popular one piece jersey belted swimsuits, shown below
by Vogue photographer George Hoyningen-Huene



As the 1930's progressed, womens swimsuits had grown a lot shorter.

In 1935 Claire McCardell, the creator of the American Look,
took a pair of scissors to this and created the first two piece, which was
the forerunner of the Bikini.



1940's Swimwear


Skirted suits and bathing caps were all the rage in the 1940's .




Photo Life Archive


The Invention of the Bikini

Louis RĂ©ard unveiled his Bikini in 1946, though two piece swimwear had been around
for a good decade by now. He could not find anyone who was willing to wear this stringy
skimpy excuse for a swimsuit and subsequently hired model Micheline Bernardini - pictured below
to pose.


It caused a sensation, and still finds its way into the average womans swimming attire to this day.
For the record Reard claimed that you do not have a ' genuine' bikini unless you can pull it
through your wedding ring!

1950's Swimwear

Truly the decade of Swimwear glamour !



Photo -My Vintage Vogue


Rose Marie Reid swimwear from the mid 1950's


Photo - My Vintage Vogue

Cannes Film Festival became the glamour capital for a while with the likes of
Brigitte Bardot and Diana Dors turning up in Bikinis.


Most women however stuck with the one piece swimwear.
The forerunner of todays Miraclesuit Swimwear was the Corset swimsuit
which became popular for women not blessed with a perfectly toned body.
Faced with a drop in sales, traditional corsetry manufacturers branched out.
Soon, tummy panels and boning with bra cups began to creep into designs.
Apron designs were popular and skirted two piece outfits also.

Check GlamourDaze's Vintage Swimwear Shop and Pandoras Choice - they
stock a gorgeous range of vintage style swimwear by What katie Did.

Vintage Swimwear Sizing Tips

Before you go shopping, here's a few pointers for

Wide Hips - One piece skirted suits or Apron suits

Thick waist - Single color one piece swimsuit - avoid floral designs.

Big Tummy - The Miraclesuit is ideal, either way look for swimwear with tummy support.

If you don't suffer from these ' normal' body shapes, then - lucky you!

We'll leave off with a charming fashion film from the late 1940's featuring some of the
latest 1940's swimwear design.
Time to throw off the clothes and expose that pale skin girls.





copyright Glamourdaze2010.

 Some photos courtesy Life Magazine archive

1930's Glamour - Annette Hanshaw on Film

Thursday, June 3, 2010






The 1930's Songstress Annette Hanshaw featured here in this rare film.
She was a hugely popular jazz singer in the late 1920's and early 1930's
She was one of those women who was beautiful by just being herself. Hanshaw epitomised the era of
1930's dress style and glamour.
There has been recent revived interest in Annette thanks to the animated feature Sita sings the Blues,which includes performances by Annette.

1930's Fashion - Dress Style

Tuesday, June 1, 2010
A Gallery of Fashion Detail from 1937

A typical couture detail of 1930's vintage fashion

1. Be fashion wise - sequin flower, high neckline, slim sleeve, sweater-type bodice





2. Tea dancing pump: street- length skirt : Chanel bracelet.




3.Your figure will be outlined like a dressmaker's dummy in this tubelike tunic.




4. You'll see many variations of this Molyneux bandaged waistline, as with soutache.




5. Accents of Persian lamb on your coat - small collar, pockets.




6. Velvet beret, the profile type, jutting up and forward - this is a hat that is easy to wear!




7. The soft hat with side height for wear with many kinds of costumes - with no age limit.




8. A Hat with a plume; a string of golden hearts to wind around your wrist - for tea dancing.




9. Persian muff and fez, for your new black coat that has no fur !


Gallery of Fashion Detail - by Ruth Mary Packard / Copyright Glamourdaze 2010