Vintage 1940's makeup tutorial - You Will Be Prettier !

Another snippet from our vintage 1940's makeup and beauty tutorial courtesy of the Prelinger archive.This one shows ugly betty transform into pretty polly.

Hilarious example of old fashioned mores.

But has anything really changed ?

1940's Fashion - Handbags

1940's Fashion and The Handbag

Found these charming images from a russian site called Vintage Story

The war saw the smooth contours of the 1930s fashion change to a more military look. Bags became larger, squarer, and more practical, reflecting a desire to appear self-sufficient. As zippers, mirrors, and leather became scarce, designers turned to wood or plastic for frames and employed new synthetics such as rayon. The drawstring bag reappeared and was often homemade. Bags in Great Britain were made both to carry gas masks and to match an outfit. In France and America, as more women entered the workforce, they turned to shoulder bags (Foster 1982). After the war, the shoulder bag was relegated to country and travel features until its revival in the 1970s (Wilcox 1999).

1930's Depression Fashion - Hemlines go down with the dollar

1930's Depression Fashion - Hemlines go down with the dollar !

At the beginning of 1930, women’s hemlines fell all the way down to the ankle,
their necklines became lowered, and their torsos were under their shoulders.
In the 1930s, skirts were also in mode.
Patterns from Vogue and McCalls became extremely popular,
encouraging home industry among young women.
Upper skirt yokes werefashionable ,which showed a v shape going
from one hip to the center of the yoke to the other hip.