1930's Fashion Style - Lingerie and Hosiery

Thursday, August 20, 2009






1930's Fashion Style - Lingerie and Hosiery
While the 1920's might have heralded new styles in outwear, it was the 1930's that saw a real
development in the marketing of women's 'unmentionables'.
With the help of slick and sexy marketing,corsetry and hosiery became high fashion.
Full figured ladies were all the rage, not like the Victoria Beckham size nothing waifs we have now as our icons.
Catalogues like Sears Roebuck in particular made shopping by mail a lot more interesting.
The lingerie departments began to mushroom in size in the major department stores and were no longer the habitat of old ladies drapery stores.