Vintage Swimwear Revisited - Swimsuits of the 1940's and 1950's

Friday, April 23, 2010



1940's Swimwear

The principle design factor of was to be figure flattering - often incorporating the new stretch fabrics to offer tummy support and hourglass shape to a womans figure.This marked a major departure in the history of vintage swimwear

In 1946, the shocking introduction of the bikini threw the swimsuit fashion world into a new generation of swimsuit design. The original bikinis were quite modest and offered full coverage.
Vintage Swimwear -available now over at Amazon - chronicles the whole history of vintage swimsuits.
Beautifully illustrated with fashion photos and designs - it's a must if you're a vintage fashion nut.
The book covers the impact of Hollywood on advertising swimwear fashion - most notably through the Esther Williams film Bathing Beauty.

With the summer months coming for the northern hemisphere - it may well help you decide on what vintage bathing costume you want.
Right now over at Pandoras Choice - there's a beautiful range of retro style swimwear from the 1940's and 1950's by What Katie Did. This sporty nautical theme costume is our favourite.