What Makeup did women really wear in the 1940's ?

Wednesday, September 8, 2010


What Makeup did women really wear in the 1940's ?
Gabriela Hernandez

Time for a short retrospective. One of the main cosmetic products pushed now is foundation. The obsession for a smooth skin, no matter what your age. Back in the 1940's, very few women wore foundation at all. Just lots of creamy coloured powder for that pale feminine look.

The three fundamental 1940's makeup beauty products to have in the old handbag was redder than red lipstick, and rouge,  which came in tiny little pots. Even eye makeup was not an essential ! But the pinups of the 1940's went  nowhere without standout black eyeliner and long long eyelashes. There was no blusher to speak of. So to be truly authentic, less is more ! Killer lipstick is all a girl really needs.In Cosmetic brands, Max Factor towered over most competition, with only Elisabeth Arden giving them a run for their money.



Like most vintage fashion fans, Besame Cosmetics founder Gabriela Hernandez drew huge inspiration from her own familys past.


"Besame came from my love of Artwork, my love of the history of  makeup,and of course the song Besame Mucho !  I remember when I was little and admiring my aunts, and my  grandmother and my mom.
They really didn't go out without doing their hair or putting on lipstick. Besame was inspired by the kind of products my Grandmother used to have like her lipstick and her rouge. We make reproductions of 1940's style cosmetic products. We have the bullet lipstick that was popular in the  1940's. The line symbolises the woman of that period."

The lipstick bullet got its name from it's resemblence to a bullet cartridge. Cosmetics were so military minded in the 1940's !



The 1940's was a pivotal time in makeup artistry. Starlet looks and femininity.The face was to be glamourous but natural ! Rosy red colours and pink undertones.Eyebrows were kept natural and not plucked out of existence as they had been back in the 1930's. If you are truly interested in learning vintage style makeup,one can't go wrong by looking up the history of makeup.
These early pioneers changed womens lives.
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